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Product Development & Sales Professional and Consultant

"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time"

- Thomas Edison

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Who I am

I thrive on connecting dots and unraveling complex problems. As an entrepreneurial spirit from a young age, I epitomize the ethos of growth hacking, driven by an unwavering belief in the realm of possibilities. My passion lies in branding; harmonizing core products and solutions with consumer desires, delving into behavioral psychology to forge deep connections.

My fascination with consumer obsession and innovation has propelled me to spearhead several successful startups, birthing brands and products from conception to market. This journey has honed my expertise in sales and brand management. Proficient in steering concurrent development projects, I possess a keen grasp of cross-functional team dynamics, go-to-market strategies, and sales pipeline optimization, fostering robust client relationships along the way.

A dedicated professional with a penchant for cultural trends, I've launched transformative product brands such as BreadxButter, SolefoodU, SmartFX, and Flow Charge, collectively generating over $800K in revenue. At Elan, I unearthed B2B sales avenues and orchestrated the D2C launch, overseeing a $4.2M portfolio and cultivating business partnerships that fueled a remarkable 214% annual account growth.

The dual roles of Entrepreneur and Sales Executive have equipped me with foundational skills vital for effective decision-making, communication, teamwork, and problem-solving.

What Guided Me

  • I managed Talib Kweli, Dao-Yi (Public School) as DJ's.

  • Propelled Youtube sensation Spoken Reasons' career to new heights, growing his channel to 280 million views, which lead him get signed to Russell Simmons' All Def Digital, and to star in the box office film: The Heat.

  • Negotiated with leading entertainment talent agencies and coordinated booking and touring performances with artists like ASAP Rocky, Schoolboy Q, Meek Mill, Mac Miller, Pusha T, Wale, Danny Brown, and ASAP Ferg

  • Founded start-up companies; BreadxButter, SmartFX, FlowCharge, and SolefoodU securing over $800K in combined revenue

  • As a college student, I started a lifestyle blog dedicated to the entertainment industry. It went from a hobby, to the main news outlet for over 80K college students. Averaging 100k page views & 30k+ unique IPs monthly.

  • I ventured into student loans to lay the groundwork for my concert production company, SoleFoodU Ent., which transitioned from securing an $80k investment to generating revenues exceeding $500k.

  • Produced Wynwood's first ever music festival: Lights Out Festival. Featured a talented line up of over 25 acts with performances by: Felix Cartel, Deorro, Seven Lions, Crizzly, RJD2, Felix Da Housecat, Alex Kenji, DJ Icey, Lucky Date, Run DMT; and hosted by Damian Pinto “The Voice” of Ultra Music Festival.

  • Negotiated a partnership agreement with NBA All Star Kenneth Faried as an official representative of my startup, Bread & Butter.

  • My brands have been published in Business Insider, Touch of Modern, Hypebeast, Uncrate, Huffpost, and Complex.

People wonder where to start, I just did IT.

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